Sparkling Interactive Art Installations

'Sunwheel' is an Outdoor Exhibit Along Porto's Main Avenue

In the ancient land of what is now Portugal, pagans worshiped the sun, and the new 'Sunwheel' installation takes that pagan history as inspiration. Located inside the fountain at the center of the city of Porto's main avenue, Sunwheel is a circle containing hundreds of reflective gold squares that move depending on environmental factors.

Stretching 8 meters across, Sunwheel is impossible to miss when driving or walking down Porto's promenade. But beyond simply making a beautiful work of art, the artistic duo Moradavaga wanted to incorporate the communal feel emblematic of their pagan inspiration. As such the reflective gold tiles not only swing when blow by wind, but the entire circular structure can be spun by passers-by, allowing viewers to manipulate their sun icon and create sparkling effects for one another.

Interactive Art Installations
The incorporation of interactivity in art installations creates a more engaging and immersive experience for viewers.
Reflective Materials
The use of reflective materials in art installations adds an element of dynamism and visual appeal.
Communal Engagement
Art installations that encourage communal engagement and interaction foster a sense of connection and shared experience.

Sectors Adopting This

Art and Design
The art and design industry can explore the potential of incorporating interactivity and reflective materials in their installations to enhance viewer experiences.
Tourism and Hospitality
Incorporating interactive art installations in tourist destinations can attract more visitors and enhance their overall experience.
Event and Entertainment
The event and entertainment industry can leverage communal engagement in art installations to create memorable and interactive experiences for attendees.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 5%
Freshness 8%