Faux Sunlight Pills

Sunset Laboratories Kelvin Lumen Tablets Capture the "Essence" of Hot Climates

Winter is lingering a lot longer than people in the Northern Hemisphere had hoped; for those in serious need of some vitamin D, a tablet or two of the Sunset Laboratories Kelvin Lumen pack might do the trick. That is, if they were really filled with the raw sunlight it appears they have harnessed. In reality, they are fake.

Created by Vaulot & Dyèvree for the Festival of Lights in Lyon, France, the Sunset Laboratories Kelvin Lumen pills harness the sunlight of three hot destinations rom Borabora to the Maldives, Haiti and the Bahamas. Of course, the creators warn, "Read the instructions carefully. Do not exceed the recommended daily dose. These Solar supplements are not intended to be a substitute to natural exposure. Avoid abusive use."

Simulation Supplements
Opportunity to create more supplements that simulate experiences or nutrients from different environments.
Artificial Sunlight Products
Opportunity to develop artificial sunlight products to cater to areas with limited access to natural sunlight.
Niche Supplement Industry
Opportunity for a niche market in the supplement industry that caters to individuals in need of specific nutrients or experiences.

Who This Affects Most

Pharmaceuticals
Opportunity for pharmaceutical companies to research and create new supplements for niche markets.
Tourism
Opportunity for tourism companies to create unique travel experiences centered around different environments and the nutrients they provide.
Wellness
Opportunity for wellness companies to tap into the supplement market and create new products catered to specific needs.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 78%
Freshness 8%

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