There are tons of functional shots that are beneficial for cultivating extra energy and focus or preparing to relax into sleep, and Dabbly is introducing a unique new shot for sun care called Sunny Offense. The drinkable shot offers an unexpected way for consumers to uplevel their wellness routine. As Dabbly's Niari Keverian describes, "Most topical sun care products are full of chemicals and can be a nuisance to put on, so we asked ourselves—why doesn't an edible sun care supplement exist?"
The vegan-friendly shots are made with just a few simple ingredients including with olive extract, apple cider vinegar, and concentrates from watermelons and lemons. The single-use shots come in 2.5-ounce sizes and two formulas, one regular and one with a focus on anti-aging that's bolstered with additional vitamins to promote healthy, youthful-looking skin.
Image Credit: Dabbly
Key Themes Behind This Trend
- Functional Sun Care Shots
- Disruptive innovation opportunity: Develop new drinkable sun care supplements that offer an alternative to traditional topical sun care products.
- Holistic Wellness Shots
- Disruptive innovation opportunity: Create functional shots that promote overall wellness and target specific health concerns, like anti-aging.
- Vegan-friendly Skincare
- Disruptive innovation opportunity: Formulate skincare products that are vegan-friendly and made with natural, simple ingredients.
Where This Applies
- Beauty and Skincare
- Disruptive innovation opportunity: Introduce innovative skincare products that incorporate drinkable shots for sun care and anti-aging benefits.
- Wellness and Functional Beverages
- Disruptive innovation opportunity: Expand the market for functional shots by creating holistic wellness drinks that offer multiple health benefits.
- Nutraceuticals
- Disruptive innovation opportunity: Develop nutraceutical products that bridge the gap between traditional supplements and skincare, such as edible sun care shots.
