The Ray-Ban x Peggy Gou Collab Boasts Sunglasses with a Chain
References: ray-ban & highsnobiety
Another timeless silhouette that is returning to the contemporary fashion scene is the super slick sunglasses with a chain silhouette. This becomes even more evident with the release of two brand new Ray-Ban designs — one of them is square-shaped, the other one is oval. The offerings retail for $223 and $173 USD respectively.
The ultra-retro sunglasses are completed in collaboration with Peggy Gou who launched her own label back in February. The release is debuted under an ongoing project name dubbed 'Feel Your Beat.' The 70s-inspired silhouettes are sure to capture the attention of consumers who are looking to amplify the wow factor through nostalgia-inducing properties. The lenses are also playfully tinted with a gray-blue nuance for the square and a purple for the oval.
The ultra-retro sunglasses are completed in collaboration with Peggy Gou who launched her own label back in February. The release is debuted under an ongoing project name dubbed 'Feel Your Beat.' The 70s-inspired silhouettes are sure to capture the attention of consumers who are looking to amplify the wow factor through nostalgia-inducing properties. The lenses are also playfully tinted with a gray-blue nuance for the square and a purple for the oval.
Trend Themes
1. Limited Edition Sunglasses - Opportunity to create limited edition sunglasses collaborations with popular designers to evoke nostalgia and capture consumer attention.
2. Sunglasses with Chain - Disruptive innovation opportunity to incorporate chain details into sunglasses designs, offering a unique and fashionable twist on a classic accessory.
3. 70s-inspired Sunglasses - Innovative opportunity to create sunglasses inspired by retro 70s styles, appealing to consumers looking for nostalgia-inducing fashion statements.
Industry Implications
1. Fashion Accessories - Fashion brands and designers can explore collaborations and limited edition releases for sunglasses, capitalizing on the popularity of unique and nostalgic accessories.
2. Eyewear - Eyewear companies can incorporate chain details into their sunglasses designs, offering customers a stylish and functional alternative to traditional sunglasses.
3. Fashion Design - Fashion designers can draw inspiration from the 70s and create sunglasses with retro aesthetics, tapping into the demand for vintage-inspired fashion.
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