The power of crowd-sourced funding, recently made massively popular by Kickstarter, can only be fully realized if your product is marketed the right way; this is a skill that the Sundance Institute Kickstarter Coaches teach to indie film makers.
Indie films are notorious for having fabulously low budgets, forcing the entire team behind the film to use their resources. Unfortunately, more often than not, budget restraints are more frustrating than creatively lucrative. Since Sundance Institute knows that it is one thing to present a masterpiece on screen, but a completely different beast to market and sell it on the world wide web amongst so many other products, they are providing a service to help the struggling filmmaker excel on both fronts.
Obviously Sundance knows what it's doing, as $2.3 million in funding has been raised for indie films last year and has seen a doubled submission rate in the film category. Hooray for all the successful up-and-coming underdogs!
What's Driving This Trend
- Crowd-sourced Funding
- The success of Kickstarter proves there's a market for crowd-sourced funding, making it likely that more industries will adopt this model.
- Marketing Coaching
- Marketing isn't always a top priority or primary skill for innovative entrepreneurs, which presents an opportunity for coaching services.
- Low-budget Filmmaking
- The continued success of indie films with limited budgets could disrupt the film industry's big-budget approach, leading to innovation and creative techniques to make films with less money.
Who This Affects Most
- Film and Entertainment
- Coaching services for low-budget indie filmmakers could transform the way films are created and distributed in the film and entertainment industry.
- Startups
- Marketing coaching services could benefit startup companies looking to launch their products into the market and establish a presence among competitors.
- Creative Arts
- Crowd-sourced funding and low-budget filmmaking techniques could impact other industries, such as music and theater, where creators could benefit from access to new resources.
