With the rise of tanfluencers, tanmaxxing and the aesthetic appeal of tan lines among Gen Z, CeraVe launched a campaign to build a sun-safe backyard where students would really want to spend their time. Spotlighting the new CeraVe Invisible Mineral Sunscreen SPF 50, the campaign saw TV personality and renovation expert Tyler Cameron and board-certified dermatologist Dr. Chloe Goldman come together to renovate an outdoor space and inspire a new generation to think differently about how they protect their skin.
The sun-safe backyard renovation supporting healthy outdoor living introduced a pergola to create a shaded area, an easy-access CeraVe SPF station (stocked with Invisible Mineral Sunscreen SPF 50,) custom Delta Delta Delta letters featuring UV-reactive material that changes color to visually cue SPF reapplication, and other smart features, like UV meters that indicate when UV rays are high.
What Makes This Trend Stand Out
- Sun-safe Social Spaces
- Outdoor environments designed around shade, sunscreen access and UV awareness create new value for brands connecting wellness with lifestyle-led social settings.
- Behavioral Skincare Design
- Physical cues such as UV-reactive materials and visible SPF stations make preventative skincare more intuitive, opening opportunities in habit-forming product experiences.
- Gen Z Health Reframing
- Campaigns that counter tanning aesthetics with aspirational wellness spaces reflect a shift toward culturally relevant education that competes with social media-driven beauty behaviors.
Sectors Adopting This
- Skincare
- Mineral SPF products paired with experiential education expand the category beyond formulation into branded health routines and environment-based engagement.
- Outdoor Living
- Backyard renovations integrating shade structures, UV meters and wellness amenities point to demand for functional designs that support safer leisure.
- Higher Education
- Campus-adjacent partnerships centered on student wellness provide institutions and brands with new pathways for preventative health messaging in peer-driven communities.
