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Witty Beer Pronunciation Ads

Leinenkugel’s Summer Shandy Created an Ice Shanty Valued at $50k

— February 26, 2021 — Marketing
The Summer Shandy from Leinenkugel is "sick of people mispronouncing its name," prompting the brand to create an ice shanty valued at $50K to show the difference once-and-for-all.

Leinenkugel will give one lucky fan the ultimate ice shanty – aka the “Summer Shandy Ice Shanty" –valued at $50,000 with all the familiar Midwestern summer feels. This includes a built-in furnace for warmth, light therapy to tackle the winter blues, classic lake house décor, a grill for your catch of the day, and, of course, Summer Shandy. In addition, the winner also receives a year’s worth of Summer Shandy (via a payment).

The Leinenkugel Summer Shandy Ice Shanty allows someone to have their own personal slice of summer year-round. To enter, email SummerShandyIceShanty@promo.leinie.com and share your favorite Leinie’s beer that makes anytime feel like summertime until March 11, 2021, for a chance to win.

Image Credit: Leinenkugel
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