The Sugar-Free Tango Sodas Target Health-Conscious Consumers
Michael Hemsworth — March 20, 2019 — Lifestyle
References: britvic & conveniencestore
The new Sugar-Free Tango flavors have been introduced by Britvic as a series of options that target health-conscious consumers with a distinct focus on a calorie-free profile that's also bursting with tropical flavor.
The new range includes three flavors such as Strawberry & Watermelon, Tropical and an improved Orange option that are all free of sugar yet distinctly flavorful. The products have been launched into the convenience store market and also feature new packaging that puts a focus on bright, fresh imagery that pops off the shelf.
Commercial Director for Convenience and Impulse at Britvic Trystan Farnworth spoke about the new drinks saying, "As shopping habits change and consumers continue to look for healthier soft drink options, Tango is keeping sugar free options exciting by branching out into Tropical and Strawberry & Watermelon flavors. These will be the perfect summer refresher for people on the go, with the multi-buy price-marked cans and bottles helping retailers to increase basket spend. The bold new look and feel of the packaging will also provide great stand out on shelf, appealing to younger shoppers, while keeping the fun heritage of the brand which our loyal fan base knows and loves.”
The new range includes three flavors such as Strawberry & Watermelon, Tropical and an improved Orange option that are all free of sugar yet distinctly flavorful. The products have been launched into the convenience store market and also feature new packaging that puts a focus on bright, fresh imagery that pops off the shelf.
Commercial Director for Convenience and Impulse at Britvic Trystan Farnworth spoke about the new drinks saying, "As shopping habits change and consumers continue to look for healthier soft drink options, Tango is keeping sugar free options exciting by branching out into Tropical and Strawberry & Watermelon flavors. These will be the perfect summer refresher for people on the go, with the multi-buy price-marked cans and bottles helping retailers to increase basket spend. The bold new look and feel of the packaging will also provide great stand out on shelf, appealing to younger shoppers, while keeping the fun heritage of the brand which our loyal fan base knows and loves.”
Trend Themes
1. Sugar-free Sodas - Disruptive innovation opportunity: Develop new sugar-free soda flavors that cater to health-conscious consumers.
2. Health-conscious Consumers - Disruptive innovation opportunity: Create products that align with the preferences of health-conscious consumers, such as low-calorie and sugar-free options.
3. Convenience Store Market - Disruptive innovation opportunity: Explore new packaging designs that grab the attention of consumers and differentiate products on the convenience store shelves.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce a new line of sugar-free sodas with unique flavors to attract health-conscious consumers and tap into the growing demand for healthier beverage options.
2. Packaging Industry - Disruptive innovation opportunity: Develop eye-catching packaging designs that convey freshness and appeal to younger shoppers, helping products stand out on the shelf.
3. Retail Industry - Disruptive innovation opportunity: Implement multi-buy price-marked offers to encourage consumers to purchase more and increase basket spend, while also targeting younger shoppers with bold packaging designs.
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