Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

BrewDog's Subwoofer IPA is a Delicious and Healthy Dog Treat

 - Dec 3, 2018
References: metro & thedrinksbusiness
BrewDog is no stranger to unique brews, but its new Subwoofer IPA truly innovates as it's designed specifically for dogs. Completely alcohol and hop-free, BrewDog's Subwoofer IPA is non-carbonated and contains canine-friendly B vitamins and probiotics that are beneficial for dogs. The canine-focused brew also features "citrus overtones and a familiar malt backbone," much like its companion brew made for humans, Punk IPA.

When crafting the Subwoofer IPA, BrewDog conducted three rounds of tasting trials with 25 dogs. The brew itself is made from wort -- the liquid created at the start of every brew -- and is produced by heating malted barley grains with water. This base wort is then combined with canine-friendly ingredients to create the final brew.

According to BrewDog co-founder James Watt, "we wanted to refine a recipe to offer a delicious, refreshing beer for every dog who visits us nationwide. The result has been tried and tested and approved by our panel of pups."

Image Credit: BrewDog