Available for a limited-time at select locations in the US, the Subway Signature Wraps are a newly created option from the QSR sandwich brand that aims to expand the existing menu. The wraps each incorporate a solid amount of meat and ingredients with a wrap that comes in three flavor options including Tomato-Basil, Spinach and Habanero.
The Subway Signature Wraps menu includes four options in total including the Turkey, Bacon and Avocado Wrap, the Savory Rotisserie Style Chicken Caesar Wrap, the Steal Veracruz Wrap and the Habanero Roasted Chicken Wrap. The new wraps from Subway come as a menu option that will likely entice consumers who have shifted towards trendier lunch and dinnertime options like burritos and sushi burritos.
What's Driving This Trend
- Expansion of QSR Wraps
- The introduction of Signature Subway Wraps reflects the demand for alternative lunch and dinner options.
- Artisanal Fast Food Options
- Increasingly health-conscious customers prefer to see healthy options in QSR chains.
- Grab and Go
- The on-the-go trend drives customers to demand more portable and convenient lunch and snack options.
Who This Affects Most
- Fast Food Industry
- Menu innovation creates opportunities for fast food companies to provide fresh and innovative menu items to customers.
- Casual Dining Industry
- The rising trend of artisanal ingredients and flavors are influencing menus of casual dining restaurants.
- Convenience Store Industry
- Grab and go options including sandwiches, salads, and snacks can be adapted to convenience stores to drive sales and cater to time-pressed customers.
