Stylish Winter Outerwear

Actress Willa Holland Models Cozy Fashion for Who What Wear

When it comes to stylish winter outerwear, a person will be surprised how many options there are. This is especially the case when they decide to not necessarily dress for the weather. From army green bomber jackets to fur coats and layers of sweaters, there are ways around donning a traditional big jacket that can keep people warm in a chic way.

Modeled by actress Willa Holland, who is known for her stints on Gossip Girl and Arrow, the stylish winter outerwear was put together by stylist Sarah Schussheim. Although it was a blistering 90 degrees outside in Los Angeles where the photoshoot took place, she managed to put her acting chops to work to great effect.

Stylish Winter Layers
Opportunity for fashion brands to create layered clothing options for winter weather that balance warmth and style.
Non-traditional Outerwear
Diverse options for jackets create opportunity for companies to produce unique and fashionable outerwear.
Winter Fur Coats
Companies can innovate by introducing sustainable and cruelty-free options for winter fur coats.

Where This Applies

Fashion
Fashion brands can create and market innovative winter outerwear with style and practicality.
Retail
There is potential for retail companies to capitalize on fashion trends and offer non-traditional winter clothing options.
Sustainability
The trend towards sustainable fashion can drive the innovation of cruelty-free and recycled materials for winter outerwear.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 9%
Freshness 8%