One of the things available on Stussy’s relaunched website is their Fall 2009 lookbook. While the shots used are very artistically well done, the actual product is hard to see. This doesn’t make a lot of sense since the point of a lookbook is to showcase the product.
Stussy has a solid following of loyal clients. I guess when a brand is as big as theirs, these silly practical issues don’t matter. See the gallery above to view images from Stussy’s Fall 2009 lookbook.
Key Themes Behind This Trend
- Minimalistic Product Shoots
- Companies can capitalize on the trend by shifting their focus to minimalistic product shoots that effectively showcase products, allowing customers and clients to see what they're actually buying.
- Interactive Lookbooks
- Businesses can invest in creating interactive lookbooks that allow customers to easily navigate through their latest collection, making it easier for them to view and purchase products.
- Augmented Reality Showrooms
- Brands can leverage augmented reality technology to create virtual showrooms that allow customers to virtually try on and see products in real-time, creating an immersive shopping experience.
Where This Applies
- Fashion Retail
- The fashion retail industry can benefit from these trends by investing in more visually appealing and effective product shoots and interactive lookbooks, as well as augmented reality showrooms, to make the shopping experience more interactive and immersive for customers.
- E-commerce
- The e-commerce industry can leverage these trends to create more engaging and effective online shopping experiences that showcase products and make it easier for customers to purchase products they are interested in.
- Digital Marketing
- The digital marketing industry can capitalize on these trends by creating more visually appealing and interactive campaigns that leverage techniques such as augmented reality and interactive lookbooks to engage with customers and drive sales.
