Since Stussy is venturing outside of designing, I suppose it's only natural that the west coast brand dips into cosmetics with the Stussy x ATWM Black Amber Balm.
The Stussy x ATWM Black Amber Balm is a collaborative effort that bridges the world of urban fashion and cosmetics. It comes in two different scents: Amberwood and Ambergarden. The balm is encased in a slick hand crafted tin, which features Stussy's interlocking S logo, with the ATWM circle-snake encompassing it.
The Stussy x ATWM Black Amber Balm is a limited edition piece, which means you should probably lineup or at least pre-order this. It'll be available in-store and worldwide on November 1, 2011. This is now available for pre-order at the Black Amber Balm website.
What Makes This Trend Stand Out
- Collaborative Cosmetics
- Opportunity for fashion brands to collaborate with cosmetics companies to create unique limited edition cosmetics products
- Limited Editions
- Limited edition cosmetics are increasing in popularity among consumers seeking exclusive products
- Fashion Industry Cross-over
- An increasing number of fashion brands are extending their reach by creating products outside their traditional categories
Sectors Adopting This
- Fashion
- Fashion industry can explore creating collaborations with cosmetics companies to produce limited edition cosmetics products
- Cosmetics
- Cosmetics industry can seek collaborations with fashion brands to produce unique limited edition cosmetics products
- Luxury Goods
- Luxury goods industry can explore the trend of limited edition collaborations to create exclusive products for consumers seeking unique luxury items
