Aesop teamed up with perfumer Celine Barel to create an amber fragrance but not one that has been done many times over, and the result is Above Us, Steorra, an eau de parfum that touches on the powerful, wondrous essence of stars.
"We said that Above Us, Steorra is probably the most carnal of all fragrances that Aesop has in the portfolio, because there are aspects of pleasure and sensuality, but not done in an exuberant or maximalist way," said Barel. In the eau de parfum, each note contributes something purposeful: resinous labdanum adds depth, frankincense adds a sense of the mystical, and vanilla adds a smoky, leathery quality.
This fragrance is more than just a smell-good scent; it's one designed to put things into perspective, reminding people to look up and remember that they're part of something bigger.
What Makes This Trend Stand Out
- Celestial-inspired Fragrances
- Fragrances that draw inspiration from celestial phenomena present opportunities to capture the imagination of consumers with scents that evoke the mystery and allure of the cosmos.
- Purpose-driven Perfumery
- Fragrances purposefully designed to evoke emotions or thoughts, beyond merely providing a pleasant scent, offer opportunities to engage consumers on a deeper, more meaningful level.
- Minimalist Carnal Scents
- The popularity of scents that embrace sensuality in a refined, understated manner can attract consumers seeking a sophisticated yet intimate olfactory experience.
Sectors Adopting This
- Luxury Perfumery
- The luxury fragrance industry is ripe for innovation with scents that push boundaries through unique olfactory compositions that resemble cosmic phenomena.
- Mindful Consumer Products
- With a focus on delivering products that encourage mindfulness and introspection, industries can cater to consumers seeking enlightenment and connection through their purchases.
- Creative Collaboration
- Industries that leverage creative partnerships, like those between perfumers and designers, can bring forth unique products that stand out in crowded marketplaces.
