The Stussy Women Spring/Summer 2011 Effuses Relaxed Coolness
Jordan Sowunmi — May 10, 2011 — Marketing
References: stussy & lifelounge.au
The Stussy Women Spring/Summer 2011 lookbook features a series of lithe all-American girls posing against a beautiful beach backdrop.
The lookbook showcases models sporting a variety of Stussy clothing, including stylishly disheveled denim jackets, flannel shirts, tank tops and fantastic high-waisted shorts. Shot by photographer Lauren Ward in San Clementine, California (“surfer’s heaven” to locals), the Stussy Women Spring/Summer 2011 lookbook perfectly captures the casual yet cool, laid-back ethos that Stussy is known for. Stussy had a leg up on capturing their brand’s image in the lookbook by hiring Ward, a local. “Stussy has a strong vision that I identify with and appreciate,” she said, “Being from a surf town and a photographer who shoots in all natural lights, this project is a dream come true.” The Stussy Women Spring/Summer 2011 collection is now available at Stussy.com and all Stussy retail outlets.
The lookbook showcases models sporting a variety of Stussy clothing, including stylishly disheveled denim jackets, flannel shirts, tank tops and fantastic high-waisted shorts. Shot by photographer Lauren Ward in San Clementine, California (“surfer’s heaven” to locals), the Stussy Women Spring/Summer 2011 lookbook perfectly captures the casual yet cool, laid-back ethos that Stussy is known for. Stussy had a leg up on capturing their brand’s image in the lookbook by hiring Ward, a local. “Stussy has a strong vision that I identify with and appreciate,” she said, “Being from a surf town and a photographer who shoots in all natural lights, this project is a dream come true.” The Stussy Women Spring/Summer 2011 collection is now available at Stussy.com and all Stussy retail outlets.
Trend Themes
1. Casual Cool Fashion - Fashion brands can capitalize on the trend of casual coolness, as seen in the Stussy Women Spring/Summer 2011 lookbook, by creating clothing lines that embody laid-back style with a touch of attitude.
2. All-american Aesthetic - The Stussy Women Spring/Summer 2011 lookbook exemplifies the appeal of the all-American aesthetic, presenting an opportunity for businesses to create products and marketing campaigns that celebrate American heritage and culture.
3. Local Collaborations - The collaboration between Stussy and local photographer Lauren Ward in the Spring/Summer 2011 lookbook highlights the potential for businesses to partner with local artists and creators to capture an authentic and unique brand image.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the relaxed and effortless style portrayed in the Stussy Women Spring/Summer 2011 lookbook to create their own collections and attract customers seeking casual yet fashionable clothing.
2. Photography - Photography industry professionals can explore opportunities to collaborate with fashion brands, like Stussy, to capture authentic and visually appealing images that enhance brand storytelling and resonate with target audiences.
3. Marketing and Advertising - Marketing and advertising agencies can help fashion brands create campaigns that tap into the all-American aesthetic exemplified by the Stussy Women Spring/Summer 2011 lookbook, allowing businesses to build connections with consumers who appreciate traditional American values and style.
6.6
Score
Popularity
Activity
Freshness
