Flower-Draped Towers

Studio Vural Envisioned a Mixed-Use Skyscraper Covered in Lilies

Studio Vural, a US firm, envisioned a mixed-use skyscraper in Manhattan covered in a colorful drape of Asian lilies. The conceptual project, dubbed the Lilly Tower, aims to promote low-energy designs in the architectural and construction industry.

Thus far, the tower is conceptualized for a site alongside Bryant Park in Midtown Manhattan. Studio Vural designed the tower with a curved apex that rises near the American Radiator Building. The Lilly Tower's shape is informed by Asian rice fields found on steep hills. It would be triple glazed and partly covered in vegetation which would double as natural insulation as well as provide aesthetic value. Additionally, the vegetation would comprise Asiatic lilies due to their low-maintenance quality and spring blooms.

Image Credit: Studio Vural

Low-energy Skyscrapers
Designing skyscrapers with low-energy designs promotes green architecture and construction industry.
Mixed-use Vegetation Skyscrapers
Skyscrapers with vegetation as both natural insulation and aesthetic value are becoming popular.
Curved Apex Skyscrapers
Informed by natural landscapes, curved apex skyscrapers are appealing to those who seek unique architectural designs.

Where This Applies

Architecture and Construction
Incorporating low-energy designs and vegetation into modern architecture is positively disrupting the architecture and construction industry.
Real Estate Development
Mixed-use vegetation skyscrapers with unique and visually stunning design concepts can be a major selling point in real estate development.
Horticulture and Agriculture
The use of Asiatic lilies as both aesthetic and functional elements in skyscrapers promotes the growth of the horticulture and agriculture industry in urban areas.
SCORE
4.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 49%
Freshness 12%

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