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Serengeti-Inspired SUVs

The Studio Job Land Rover Defender is Inspired by African Chieftains

— November 27, 2013 — Autos
When it comes to outrageous art cars, there’s nothing quite like the Studio Job Land Rover Defender. The Dutch art duo of Job Smeets and Nynke Tynage worked with Land Rover to create a special Defender to celebrate the model’s 65th birthday. The result is a car the artists call “a popemobile for an African chieftain.”

The Studio Job Land Rover Defender was inspired by the versatility of the model itself. The artists noted how the Defender is used as everything from an ambulance in Africa to a wealthy family’s child hauler. While the art Defender was inspired by real-world vehicles, the actual car itself looks anything like any Land Rover ever made. It sports stained glass windows, atypical hub caps (the U.S. Capitol Building covers one of the wheels) and a giant tongue that sticks out of its grille.
Trend Themes
1. Art Cars - Disruptive innovation opportunity: Collaborating with artists to create unique and eye-catching designs for automobiles.
2. Customization - Disruptive innovation opportunity: Offering personalized options for car customization, allowing customers to express their individuality through their vehicles.
3. Cultural Inspiration - Disruptive innovation opportunity: Drawing inspiration from different cultures to create themed vehicles that appeal to specific target markets.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Incorporating artistic elements into car designs to attract a wider range of consumers and create unique brand identities.
2. Luxury Goods - Disruptive innovation opportunity: Collaborating with renowned artists to create limited edition luxury vehicles that appeal to affluent customers seeking exclusivity and artistic expression.
3. Tourism - Disruptive innovation opportunity: Offering unique and culturally-inspired vehicle tours as a way to enhance the travel experience and cater to adventurous tourists.
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