Vacation-Inspired Burger Joints

Studio Annettai Draws Inspiration from Beach Life in a New Project

Hong Kong-based architecture firm, Studio Anettai, has transformed a Vietnamese home into an airy and inviting restaurant. The space is home to Burger Bros, a beach-inspired restaurant located in the bustling city of Da Nang.

Da Nang is famous for its resorts and the architects played off of this beach/vacation aesthetic in their design. The original structure was very divided, and the architects chose to break down many of the existing partitions and walls in order to create a lofty-like and open concept aesthetic. The space is decorated with beach-inspired furniture and playful neon light fixtures.

The project was built during the COVID-19 pandemic, and due to a strict lockdown in Vietnam, the project was proceeded without the architect's ever visiting the site. The architect's used a 3D visualization tool in order to communicate with the construction company. The 3D tool turned out to be a useful communication tool as it helped overcome language barriers amongst the team.

Image Credit: Hiroyuki Oki

Vacation-themed Restaurants
Opportunity for businesses to create themed restaurants inspired by popular travel destinations and resorts.
Open-concept Design
Disruptive innovation opportunity for architects and designers to break down existing walls and partitions to create an airy and inviting design aesthetic.
Remote Collaboration Tools
Opportunity for technology companies to develop 3D visualization tools that can be used as communication tools between architects and construction companies during remote collaboration.

Who This Affects Most

Restaurant and Hospitality
The restaurant industry can capitalize on the trend of themed restaurants that are inspired by popular travel destinations and resorts.
Architecture and Design
Architects and designers can capitalize on the trend of open-concept design by breaking down existing walls and partitions in their projects to create an airy and inviting design aesthetic.
Technology
There is an opportunity for technology companies to develop better remote collaboration tools such as 3D visualization tools between architects and construction companies during remote collaboration.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 7%
Freshness 11%

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