Farfetch & Muse Carried an Exclusive Student Fashion Collection
Laura McQuarrie — October 15, 2014 — Fashion
References: farfetch & refinery29
All too often, student fashion designs are dismissed as being too simple to be taken seriously, although there are a ton of fresh ideas that experimental youth bring to the world of fashion. Copenhagen-based shop Muuse and e-retailer Farfetch are two establishments that don't turn their noses up at student-designed creations, and instead collaborated on a line of garments created by 10 fashion school students to embrace youthful ideas and creative thinking.
These up-and-coming student designers were given a huge amount of exposure, especially considering that the collections were put up for sale on Farfetch, platform backed by Condé Nast—which is not too shabby for a first step into the public eye. Unsurprisingly, these talented students come from the same schools as big designer names in fashion like Martin Margiela and Dries Van Noten,
These up-and-coming student designers were given a huge amount of exposure, especially considering that the collections were put up for sale on Farfetch, platform backed by Condé Nast—which is not too shabby for a first step into the public eye. Unsurprisingly, these talented students come from the same schools as big designer names in fashion like Martin Margiela and Dries Van Noten,
Trend Themes
1. Student-designed Fashion - College students are creating fashion with unique perspectives and innovative ideas, creating opportunities for collaborations with retailers and exposure for young designers.
2. Experimental Youth Designs - Fashion schools are producing creative talents, inspiring new trends and styles that break away from traditional designs, and showcasing the potential of younger generations in the industry.
3. Collaborative Retailing - Collaborations between e-retailers and up-and-coming fashion designers create mutually beneficial opportunities for increased exposure and modernized fashion offerings.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from collaborating with young designers by offering fresh perspectives, utilizing modern trends, and increasing brand relevance among younger consumers.
2. Fashion Education - Fashion schools have the opportunity to highlight the work of their students, promote innovation in design, and establish themselves as important influencers in the fashion industry.
3. E-commerce - E-retailers have the potential to be disruptive innovators in the fashion industry by providing a platform for experimental designs and unique perspectives from up-and-coming designers.
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