Morrisons Now Offers Students a Discount on Their Groceries

 - Feb 1, 2017
References: mirror
While a number of retail outlets already offer student discounts, the British supermarket chain 'Morrisons' recently became the first major grocery store in the UK to test out a similar program.

Lunched just in time for the start of the 2016 school year, Morrisons began offering a 10 percent discount to students on Wednesdays. To take advantage of the discount, shoppers has to sign up for the free UniDays app, which could be used to verify the student's institution. The app would then generate a unique code each time the customer visited a Morrisons store, subsequently allowing them to access the discount. There was no minimum purchase required and the discount was applied to all products.

While the student discount program was only offered for a three months trial run, the campaign demonstrates how retailers are using exclusive in-store discounts to try to bring in more customers.