If you’ve ever wondered how they handle the hot seasons Down Under, the Strongbow 'Welcome Summer' stunt answers that curious question in the most kick-ass campaign.
The Australian cider company celebrated the solstice in a big bold way by sending out Bondi Beach surfers in glow-in-the-dark garments on the eve of summer. The epic demonstration was the shared brainchild between Strongbow Australia, District Agency, and legendary surfing film-makers Jack McCoy, Bali Strickland and Eugene Tan, that successfully ended up as a creatively captured and executed midnight wave-riding welcome wagon.
The Strongbow Welcome Summer campaign is so captivating because aside from the energy-radiating wetsuits and the lit-up surfboards, the electricity of anticipation that runs between the intrepid team is so obviously palpable even in the pitch black. The documentary style footage is sure to make you want to sip some cider-courage and hang too!