Artisan products and foods are experiencing an exponential increase in popularity amongst consumers, which is seeing major brands respond with new options like the Pepperidge Farm Strawberry Chocolate Milanos.
The new cookies are made with the brand's signature crispy cookie shells that are filled with a layer of dark chocolate with strawberry. This creates something of a savory flavor that is rich, sweet and satisfying as a snack or a dessert.
The Pepperidge Farm Strawberry Chocolate Milanos have a flavor that is suitable for older consumers who are looking for a way to enjoy cookies and desserts that have a more mature flavor profile. As consumer interest in artisan and artisan-inspired products increases, we could see more brands respond with similar options that merge classic products with new flavors.
Image Credit: Brand Eating
What Makes This Trend Stand Out
- Artisan-inspired Products
- Major brands are responding to the popularity of artisan products with new options like Pepperidge Farm's Strawberry Chocolate Milanos. There is an opportunity for smaller, niche brands to create unique and innovative artisan-inspired products.
- Mature Flavor Profiles
- The savory flavor of Pepperidge Farm's Strawberry Chocolate Milanos is suitable for older consumers looking for more mature flavor profiles in their snacks and desserts. There is an opportunity for brands to cater to a demographic that may be underserved in the market.
- New Flavor Combinations
- As interest in artisan products continues to grow, we could see more brands experimenting with new and unique flavor combinations like dark chocolate and strawberry. There is an opportunity for brands to differentiate themselves by offering innovative flavor profiles.
Sectors Adopting This
- Food and Beverage
- The increase in popularity of artisan-inspired products presents opportunities for new and existing food and beverage brands to differentiate themselves with unique flavor combinations and craft techniques.
- Packaged Goods
- Major brands like Pepperidge Farm are responding to the demand for artisan-inspired products with new offerings like Strawberry Chocolate Milanos. There is an opportunity for smaller packaged goods brands to fill the void for more unique and creative products.
- Confectionery
- As consumers seek more mature flavor profiles and artisan-inspired products, there is an opportunity for innovation and disruption in the confectionery industry by incorporating new and unexpected flavors like dark chocolate and strawberry.
