Created as a form of direct marketing for the social media company, the Stoyn for Facebook Ice Pop is a near exact replica of Mark Zuckerberg's head. The blue coloring of the treats is achieved using Butterfly Pea Flower tea, which was chosen by the designer because Zuckerberg -- who is colorblind -- sees cool blue shades the best.
Out of the ordinary and an interesting approach to marketing, the Stoyn for Facebook Ice Pop characterizes the power that social media has within our culture. Stoyn takes a different approach to marketing that grabs attention not simply by the target audience, but by the media-at-large. It's an innovative tactic that we'll likely see more of from Stoyn itself and other marketers in the near future.
What's Driving This Trend
- Direct Marketing
- Opportunity for brands to create unique and attention-grabbing marketing campaigns that directly target their audience.
- Replica Products
- Trend of creating replica products of famous personalities or iconic symbols as a form of marketing or brand promotion.
- Color Psychology
- Growing interest in utilizing color in marketing and design to evoke emotions and create brand associations.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to create unique and visually appealing products that capture consumer attention.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop innovative and unconventional campaigns that stand out in a crowded market.
- Social Media
- Opportunity for social media platforms and companies to leverage their influence to create viral marketing campaigns and engage with their audience in new and creative ways.
