Architecturally Designed Menswear

The Stone Island 2014 Spring/Summer Lookbook is Bolder Than Ever

The Stone Island 2014 Spring/Summer Lookbook is electrifying. This is Stone Island's 12th installment of the Shadow Project. The '6019' collection has architecturally designed blazers that contrast the Stone Island signature look. The lookbook features contemporary pieces like crew neck sweatshirts, hoodies, bombers and much more. The line is extremely sophisticated and every man can find something of interest within its collection.

The images are brightly set with neon colors and the background is of a hidden back alley. By doing this, the clothing becomes the main focus. The interesting take on the lookbook features graphics that are reverse-printed and engineered into three-dimensional optical knits.

Certain pieces from the Stone Island 2014 Spring/Summer lookbook can be found on the Italian label's online store. For now, we just have to be mesmerized by the optical illusions and beautiful pieces.

Architecturally Designed Menswear
The trend for sophisticated, architectural design in menswear creates opportunities for innovative materials, silhouettes, and construction techniques.
Contemporary, Graphic-driven Lookbooks
Fashion companies can innovate by creating lookbooks that feature graphic designs that are printed in reverse and incorporated into unique three-dimensional optical knits
Bold, Neon Color Palettes
Fashion companies can capitalize on the neon color trend to create bold and eye-catching collections that draw attention to their brand.

Sectors Adopting This

Fashion Retail
The fashion retail industry can incorporate the trend for architecturally designed menswear by offering unique and innovative brands that create sophisticated collections for men.
Fashion Design
Within the fashion design industry, companies can explore innovative materials, silhouettes, and construction techniques to create wearable art that stands out.
Graphic Design
With the trend for graphic-driven lookbooks, the graphic design industry can offer their services to fashion companies to create visually stunning marketing materials that showcase clothing in unique ways.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 45%
Freshness 8%

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