Illustrated Paper Pavilions

The Stockholm Pavilion by Kustaa Saksi and Gert Wingårdh is Decei

The Stockholm Pavilion is a breathtaking structure built for the 2013 Stockholm Furniture & Light Fair. Depending on how a person looks at it, the Stockholm Pavilion changes completely. Upon first setting eyes on it, it looks like a whimsically delicate creation made out of white pieces of paper. Nevertheless, it takes people on a psychedelic journey that is only perceivable when up close and personal.

Created by artist Kustaa Saksi and architect Gert Wingårdh, the Stockholm Pavilion is made up of 700,000 illustrated sheets of A3 paper and 44,000 dots. The illustrations can only be seen when the underside of the paper is visible. A work in progress, it has a dual personality that people will love to get to know better. Especially because the initial view is so different from what's inside.

Interactive Art Installations
Incorporating technology into art installations creates opportunities for engaging and immersive experiences.
Sustainable Architecture
Using eco-friendly materials and innovative building techniques can lead to unique and environmentally conscious structures.
Augmented Reality Design
Integrating digital elements into physical spaces brings a new level of interactivity and creativity to the design world.

Who This Affects Most

Art and Design
Innovative artists and designers can use new materials and technology to push boundaries and create truly unique experiences.
Architecture and Construction
Adopting sustainable building practices and incorporating digital elements into design can set companies apart from competitors.
Event Planning and Production
Interactive art installations and augmented reality experiences are becoming a popular way to engage attendees at events and create memorable experiences.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 56%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X