The Still Life with Fruits photo series portrays a different side of common produce, a more upscale side. Yellow peppers, apples, cucumbers and more have been branded with luxury logos including Louis Vuitton and Tiffany & Co. as well as more common brands like Nike and Calvin Klein. Although the imagery itself is captivating, the message behind it is more so.
Captured by artist Ting Ting Cheng, the Still Life with Fruits series comments on the "fetishism of commodities," as written on her website. Playing on the illusion of overrated products, she takes basic life-sustaining food and marks them to make them appear even more desirable. Of course, with that logo comes a more hefty price tag. In reality, the outcome is simply silly, which is clearly the point of the eye-opening project.
Still Life with Fruits by Ting Ting Cheng Comments on Consumerism
1. Branded-produce - Using luxury logos on common produce to create a more upscale image and comment on consumerism.
2. Fetishism-of-commodities - Highlighting the obsession with consumer goods by portraying basic food items as high-end luxury products.
3. Logo-association - Exploring the power of brand association by juxtaposing well-known logos with everyday produce.
1. Advertising-and-marketing - Opportunity for advertisers and marketers to leverage the concept of branding to create unique and thought-provoking campaigns.
2. Food-and-beverage - Potential for food industry to experiment with visual branding elements to create a differentiated product experience.
3. Art-and-design - Opportunity for artists and designers to challenge consumer perceptions and provoke discussion through visually compelling projects.