Levi's Fresh and Yolande Macon Join Forces on a Capsule
References: highsnobiety
Levi's Fresh works in collaboration with Yolande Macon on the special Fresh Produce collection that stems from a sustainable angle. It is inspired by the goal to create an eco-friendly approach of using color by turning their attention to fresh fruits and vegetables.
This creates a palette full of earthy hues -- the plant-based dyes are processed by water-saving finishing techniques. Altogether, it results in a range of easy-to-wear designs including bright shades of yellow, lavender, and peach. This arrives in the silhouettes of sweaters, shorts, button-up tops, and more. Macon talks about the inspiration behind the capsule, stating that “Spring represents freshness and new beginnings to me. I feel like I can conquer anything in Levi's® Fresh pastel palette.”
Image Credit: Highsnobiety
This creates a palette full of earthy hues -- the plant-based dyes are processed by water-saving finishing techniques. Altogether, it results in a range of easy-to-wear designs including bright shades of yellow, lavender, and peach. This arrives in the silhouettes of sweaters, shorts, button-up tops, and more. Macon talks about the inspiration behind the capsule, stating that “Spring represents freshness and new beginnings to me. I feel like I can conquer anything in Levi's® Fresh pastel palette.”
Image Credit: Highsnobiety
Trend Themes
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Eco-friendly Color Palette — The use of plant-based dyes in fashion designs creates an opportunity for sustainable and environment-friendly color palettes.
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Collaborative Capsule Collections — Collaboration between fashion brands and designers to produce limited edition designs creates innovative product offerings that appeal to a variety of customers.
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Plant-based Finishing Techniques — The use of water-saving plant-based finishing techniques in fashion production is a disruptive innovation opportunity that can reduce water consumption in the industry.
Industry Implications
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Fashion Industry — The use of sustainable, eco-friendly materials and production techniques in fashion creates an opportunity for disruption in the industry.
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Design Industry — Collaborative design projects between brands and designers create a disruption in the design industry by producing unique and innovative products.
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Sustainable Industry — The use of eco-friendly materials and production techniques in the fashion industry can disrupt the sustainable industry by reducing waste and environmental impact.
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