RIMOWA introduces its latest collection of luggage designs that are bold in hue with inspiration from Thailand's iconic floating markets. There, they sell a plethora of fruits and vegetables on the waterways -- launching 'Mango' and 'Bamboo' as the latest colorways, the designs are rich in hue.
The vibrant Mango option and softer Bamboo green see itself on top of the Grooved iPhone case, the Cabin, the Check-in L, the cross-body bag, as well as the Trunk Plus model. All of the designs stay true to the brand's visual language, which is predominantly monochromatic. The set of Thailand Sticker Sets bring the country's culture to life through playful visuals. The Essentials range is now online and the phone cases are launching in July.
Image Credit: Gerardo Vizanmos, RIMOWA
Key Themes Behind This Trend
- Fruit Market-themed Luggage
- Opportunities for disruption in the travel industry by incorporating cultural inspirations into product designs.
- Bold Luggage Design
- Opportunities for disruptive innovation in luxury goods by incorporating bright colors and playful visuals.
- Cultural-inspired Accessories
- Opportunities for disruptive innovation in the fashion industry by incorporating cultural inspirations into accessory designs.
Where This Applies
- Travel
- The incorporation of cultural inspirations into travel products and accessories presents opportunities for disruptive innovation in the travel industry.
- Luxury Goods
- The use of bold colors and playful visuals in luxury product designs presents opportunities for disruptive innovation in the luxury goods industry.
- Fashion
- The incorporation of cultural inspirations into accessory designs presents opportunities for disruptive innovation in the fashion industry.
