Whole Earth's Stevia and Monk Fruit Has Added Wellness Ingredients
Laura McQuarrie — March 18, 2020 — Lifestyle
References: wholeearthsweetener & nosh
Stevia and monk fruit are some of the most popular alternative sweeteners and Whole Earth is introducing an all-new Infusions line as a way for people to customize their experience with these ingredients in a novel way. The zero-sugar Infusions line of stevia and monk fruit sweeteners is enhanced with wellness-boosting ingredients like anti-inflammatory turmeric, collagen peptides and MCT. As such, these sweeteners have the potential to enhance food and drinks on the go, as well as add functional benefits.
These Infusions take the form of packets and sticks that are convenient to use, and were inspired by consumer behaviors that are already in place. Since people love preparing their own comforting, functional lattes at home or on the go, these sweeteners share a simple way to enhance daily rituals all the more.
Image Credit: Whole Earth
These Infusions take the form of packets and sticks that are convenient to use, and were inspired by consumer behaviors that are already in place. Since people love preparing their own comforting, functional lattes at home or on the go, these sweeteners share a simple way to enhance daily rituals all the more.
Image Credit: Whole Earth
Trend Themes
1. Infused Sweeteners - The addition of wellness-boosting ingredients like turmeric, collagen peptides, and MCT to sweeteners provides a novel way for people to customize their food and drinks with added functional benefits.
2. Zero-sugar Alternatives - The Infusions line of stevia and monk fruit sweeteners offers zero-sugar options for those looking to reduce their sugar intake while still adding flavor and wellness benefits to their meals.
3. Convenient Customization - The packets and sticks of Infusions sweeteners provide a convenient and portable way for consumers to enhance their daily rituals, such as preparing comforting lattes, with added wellness ingredients.
Industry Implications
1. Food and Beverage - The Infusions sweeteners present a disruptive innovation opportunity for food and beverage companies to create new products and flavors that cater to health-conscious consumers who seek customizable wellness options.
2. Wellness and Functional Foods - The addition of turmeric, collagen peptides, and MCT to sweeteners taps into the growing market of wellness and functional foods by offering consumers a way to easily incorporate these beneficial ingredients into their daily routines.
3. Consumer Packaged Goods (CPG) - The convenient and portable packaging of the Infusions sweeteners provides an opportunity for CPG companies to create innovative product offerings that cater to the busy, on-the-go lifestyles of consumers who prioritize wellness and customization.
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