Steven Lamar is the creator of 'ROPES USA' -- a brand of Bluetooth headphones that were inspired by American athletes and servicemen.
The designer claims the impressive title of the Beats by Dre co-creator, giving Steven Lamar's product an instant marketability. The colorful headphones are said to be "the world’s first fully-integrated, wearable, Bluetooth earphones with companion amplifier and audio personalization app."
With this, ROPES USA expands on Steven Lamar's previous ROAM ROPES, offering a patriotic colorway in time for the 2016 Rio Olympics. In order to prevent tangles of wires, the device is worn around the neck, which allows consumers to have more convenient access to it as well. With the mobile app, the audio frequencies can be adjusted so that the sound can be changed to suit a variety of preferences.
What's Driving This Trend
- Athlete-inspired Wearable Technology
- Disruptive innovation opportunity lies in creating wearable technology products that are inspired by athletes and offer integrated features like Bluetooth connectivity and personalized audio settings.
- Patriotic Colorways in Consumer Electronics
- Creating consumer electronic products, like headphones, that feature patriotic color options can tap into the market demand for patriotic-themed merchandise.
- Convenience and Accessibility in Bluetooth Earphones
- Opportunity lies in designing Bluetooth earphones that can be worn around the neck, providing consumers with convenient access and eliminating wire tangles.
Who This Affects Most
- Wearable Technology
- The wearable technology industry can explore creating products that are inspired by athletes and offer integrated features like Bluetooth connectivity and personalized audio settings.
- Consumer Electronics
- Consumer electronics companies can tap into the market demand for patriotic-themed merchandise by creating products like headphones with patriotic color options.
- Audio Equipment
- Companies in the audio equipment industry can innovate by designing Bluetooth earphones that can be worn around the neck, providing consumers with convenient access and eliminating wire tangles.
