Stella McCartney Bambi Images Reflect Designer's Lifestyle
Christina Butty — July 20, 2009 — Marketing
References: stellamccartney & fashionista
These Stella McCartney Bambi ads are unexpected, but greatly suit the designer's clothing and lifestyle brand. Not only is Stella a mother of three young children, but she is also an animal lover and often does work for PETA.
The Stella McCartney Disney ads are a big deviation from the usual fashionista glamor shots, but they are still stand-out fabulous.
Whoever thought of these was definitely smart.
Implications - Many consumers are dissuaded from the products of a particular corporation because of the ways in which the products are marketed. Oftentimes, consumers may be intimidated by a certain organization due to prestige or high costs. A business can break down that wall and appeal to a greater audience by incorporating approachable qualities in their products and marketing mechanisms.
The Stella McCartney Disney ads are a big deviation from the usual fashionista glamor shots, but they are still stand-out fabulous.
Whoever thought of these was definitely smart.
Implications - Many consumers are dissuaded from the products of a particular corporation because of the ways in which the products are marketed. Oftentimes, consumers may be intimidated by a certain organization due to prestige or high costs. A business can break down that wall and appeal to a greater audience by incorporating approachable qualities in their products and marketing mechanisms.
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