Stefano Unterthiner is quickly becoming one of my favorite photographers, especially because of his incredible pictures of animals in the wild.
These images taken from his 'Brown Bear' series only give a glimpse into the incredible photos he has taken. Stefano Unterthiner manages to capture the beauty of the bears without making them seem to menacing. The breathtaking scenery just make these images even more unbelievable.
Implications - The eco-movement has begat a desire to return to nature for many consumers. This stems from the fact that city life is disconnected from nature. Companies can capitalize on this by either bringing the natural world into the city or finding ways to bring consumers into nature.