When it comes to automotive innovation, most people either think of engine specs or external design features, but British automaker Jaguar has decided to revolutionize steering wheels with the introduction of a concept gadget called the Sayer.
The Sayer steering wheel is equipped with artificial intelligence technologies that allow it to help you a whole lot more than just direct your vehicle. Indeed these steering wheels will be capable of keeping track of your meetings and calculating the optimal route to get to your desired destination.
In addition to its artificial intelligence capabilities, the Sayer steering wheel also features a unique design akin to spaceship controllers from sci-fi movies, with Jaguar clearly determined to completely revolutionize both steering wheel functionality as well as design.
What's Driving This Trend
- Artificial Intelligence-equipped Steering Wheels
- The introduction of AI technology to steering wheels provides opportunities for enhancing the driving experience.
- Connected Mobility
- The Sayer steering wheel's ability to keep track of meetings and calculate optimal routes highlights the trend towards integrated and seamless mobility experiences.
- Futuristic Steering Wheel Design
- Jaguar's unique design for the Sayer steering wheel signifies the trend towards innovative and futuristic designs for automotive components.
Who This Affects Most
- Automotive
- The Sayer steering wheel is a potential disruptive innovation opportunity for automakers looking to enhance the driving experience by introducing AI and advanced connectivity features.
- Consumer Electronics
- The integration of AI technology in the Sayer steering wheel presents a potential opportunity for consumer electronics manufacturers to collaborate with automakers to provide integrated mobility solutions.
- Product Design
- Innovative and futuristic designs like the Sayer steering wheel present an opportunity for product designers to revolutionize traditional automotive interfaces and components.
