Hypercar Racing Wheel Controllers

The 'TRZ-Y' Racing Wheel by Alessandro Pennese is Futuristic

The 'TRZ-Y' racing wheel concept is a futuristic hypercar-inspired steering wheel controller designed by Alessandro Pennese to further immerse users in the digital racing experience.

The steering wheel is designed to be used without a conventional pedal setup and instead utilizes a series of side-mounted pedals for acceleration or shifting. This works to save ample space in tighter desktop environments where conventional equipment might not fit or suit.

The 'TRZ-Y' racing wheel concept draws design inspiration from the Lamborghini Terzo Millennio designed by Mitja Borkert. This speaks to the blurring of lines between the physical and digital worlds as the two begin to intertwine in terms of design. A series of digital displays directly on the steering wheel further highlight a digital-first design.

Hypercar-inspired Controllers
There is an opportunity to explore and develop more hypercar-inspired controllers for various digital applications.
Side-mounted Pedals
Side-mounted pedals could be a disruptive innovation for gaming and other desktop applications as they save space and offer more ergonomic options.
Digital-first Design
More products could benefit from incorporating a digital-first design approach, such as digital displays on products themselves, blurring the line between physical and digital worlds.

Where This Applies

Gaming
The gaming industry could benefit from new controllers that offer more immersive experiences and save space.
Desktop Equipment
Side-mounted pedals could disrupt the desktop equipment industry, providing more ergonomic options to users and enhancing user experiences.
Automotive
Automotive industry players could explore digital-first designs and incorporate more digital displays into vehicles for an enhanced user experience.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 42%
Freshness 13%