ZIWI Peak's Steam & Dried pet food line for dogs and cats was introduced at the Global Pet Expo 2024 and it differentiates itself in the minimally processed category. With these products, the company makes the most of Z-MicroSteam technology and air-drying processes to lock in nutrients. With formulas containing up to 90% meat, organs, seafood and fish oils, these high-protein products satisfy pet palates and provide the nutritional qualities that pet parents desire.
ZIWI Peak Steam & Dried is said to have a light and crisp palatable texture with functional ingredients and targeted benefits for pet parents who want ingredients to provide digestive support and a healthy skin and coat.
“ZIWI Peak Steam & Dried is a new alternative-to-raw, complete and balanced food that provides an entry-level into the ultra-premium category by providing premium nutrition, at a more accessible price for ZIWI consumers," said Suse Cassidy, GM of marketing and innovation at ZIWI.
Key Themes Behind This Trend
- Ultra-premium Pet Nutrition
- Leveraging Z-MicroSteam technology and air-drying processes for premium nutrition and improved palatability in pet foods.
- Functional Ingredient Formulas
- Innovative pet food formulas with targeted benefits such as digestive support and healthy skin and coat.
- Minimally Processed Pet Foods
- Meeting the demands of pet parents for minimally processed pet foods with high protein content and essential nutrients.
Where This Applies
- Pet Food Manufacturing
- Opportunities for pet food manufacturers to incorporate advanced technology for improved nutritional quality and differentiated products.
- Pet Health and Wellness
- Creating new avenues within the pet health industry by offering functional pet food formulas that cater to specific health needs.
- Consumer Goods Retail
- Disruption potential in retail as brands introduce premium, minimally processed pet food options appealing to health-conscious pet owners.
