The newest line of freeze-dried raw pet food from Charmy Pet sets itself apart with an infusion of holistic herbs from traditional Chinese medicine. Thanks to this unique addition, the formulas are boosted with health benefits deemed useful by partners University of Guelph and pet nutritionist Kate Shoveller, Ph.D. Julia Pezzali, Ph.D. candidate in the lab of Shoveller at the University of Guelph, said, "I see a lot of promise in the use of some traditional Chinese herbs, such as ginseng and Astragalus root, in dog foods due to their potential health benefits."
The East Meets West Freeze-Dried Raw Pet Food line incorporates ingredients like the aforementioned ones, in addition to ginger, seaweed, ginseng and goji berry.
To support the development of its newest pet food line, the Canadian pet food company is crowdfunding on Kickstarter.
Key Themes Behind This Trend
- Holistic Pet Foods
- Opportunity for pet food companies to innovate with ingredients from traditional Chinese medicine and other holistic practices.
- Functional Pet Foods
- Opportunity for pet food companies to incorporate health benefits into pet foods with the use of functional ingredients.
- Crowdfunding for Pet Food
- Crowdfunding can provide a unique opportunity for pet food startups to test and launch innovative products.
Where This Applies
- Pet Food
- The pet food industry has the opportunity to innovate with new ingredients and create functional and holistic products.
- Alternative Medicine
- Traditional Chinese medicine and other holistic practices offer opportunities for the pet food and alternative medicine industries to collaborate and create new products.
- Crowdfunding
- The crowdfunding industry can provide the pet food industry with a unique opportunity to test and launch innovative products without high costs and risks.
