Nutrition Therapy Dog Foods

Side by Side Combines Whole Foods with Eastern Food Therapy for Dogs

With Eastern Food Therapy (EFT,) people modify their diet to include habits and foods that nurture the body's energies and Side by Side combines nourishing whole foods with Eastern Food Therapy for dogs. The holistic pet nutrition company creates nutritionally balanced natural foods for dogs informed by the 5,000-year-old practice, which categorizes foods based on their inherent thermal nature and effects on the body, and identifies their energetic properties as Warming, Cooling or Neutral.

To help pet parents find the formulas most supportive for their pets' needs, Side by Side created a patented, AI-powered Balance Indicator. While cooling foods are refreshing, soothing, useful for clearing toxins and easier to digest, warming foods are invigorating, metabolism-boosting and beneficial for enhancing circulation.

AI-powered Nutrition Indicators
Advanced technology evaluates and customizes pet diets to align with specific health needs, integrating ancient nutritional practices with modern AI.
Holistic Pet Wellness
Bridging traditional knowledge with contemporary dietary science, holistic approaches are reshaping pet wellness through targeted, natural nutrition.
Thermal-based Diets
Categorization of foods by their thermal properties introduces a scientific yet ancient method of optimizing pet nutrition and overall health.

Sectors Adopting This

Pet Nutrition
Incorporating Eastern Food Therapy, the pet nutrition industry innovates by developing new, holistic diet formulas categorized by energetic properties.
Health Technology
Utilization of AI to personalize pet diets showcases how health tech is expanding its application into holistic pet wellness.
Natural Foods
Focus on whole and natural ingredients in pet foods aligns with broader consumer trends towards health-conscious and ingredient-transparent products.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 13%
Freshness 28%