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Healthy Living Starter Sets

Natera's 'Healthier You Starter Pack' Helps to Inspire First Steps

— December 22, 2018 — Lifestyle
The end of the year and the start of a new one can be a stressful time for many people, especially those who have set lofty health goals for themselves and may be feeling overwhelmed or not sure where to start—but Natera put together an inspiring 'Healthier You Starter Pack' as a foundation.

The vegan-friendly, naturally gluten-free healthy living starter kit provides a combination of products and supplements for personal wellness, as well as some useful items for environmental well-being too. The starter pack contains a large supply of the brand's vanilla-flavored protein powder and natural hemp hearts, as well as a variety of the Natera Sport Key-to-Life Keto Bars.

As many people are also committing to reducing the amount of plastic they single-handedly consume, the starter pack also contains two glass smoothie straws.
Trend Themes
1. Health Goals - Disruptive innovation opportunities: Creating customizable health goal packages with personalized coaching services.
2. Sustainable Living - Disruptive innovation opportunities: Developing eco-friendly starter kits that help consumers adopt sustainable practices and reduce waste.
3. Plant-based Lifestyle - Disruptive innovation opportunities: Creating comprehensive plant-based starter kits that include meal plans, recipes, and plant-based alternatives.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunities: Integrating technology into wellness starter kits to track progress and provide personalized recommendations.
2. Environmental Conservation - Disruptive innovation opportunities: Developing starter kits that promote zero waste and help consumers adopt eco-friendly habits.
3. Food and Beverage - Disruptive innovation opportunities: Creating subscription-based starter kits that introduce consumers to new plant-based food and beverage options.
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