For girls who are still obsessed with Disney princesses -- and Ariel from The Little Mermaid in particular -- you should order an inspired Starbucks mug off Etsy immediately. Available from the online shop of AubsAndN, the Disneyfied design is a play on the iconic dark green Starbucks logo, but instead of toting the name of the ubiquitous coffee chain, it reads 'Disney Princess.' The Starbucks mermaid has also been replaced with a black and white version of Ariel. Although, without the flowing red mane, she is harder to place.
The feminine logo is available on two styles of coffee cups: a Starbucks mug and tumbler. Either way they make the perfect present for the Disney or mermaid-obsessed, not to mention Starbucks fans or caffeine addicts.
Key Themes Behind This Trend
- Custom Disney Merchandise
- Creating personalized Disney-themed merchandise offers a disruptive innovation opportunity for businesses to tap into the continued popularity of Disney princesses and characters.
- Nostalgic Pop Culture Items
- Designing products that evoke nostalgia, such as these Disney mermaid mugs, taps into the trend of consumers seeking familiar and nostalgic experiences in their purchases.
- Iconic Logo Parodies
- Creating parodies of well-known logos, like the Starbucks logo on these Disney mugs, presents a disruptive innovation opportunity for businesses to offer unique and playful products.
Where This Applies
- E-commerce
- The e-commerce industry can leverage the popularity of Disney princesses and characters by offering personalized and unique merchandise like these Disney mermaid mugs.
- Merchandising
- The merchandising industry can capitalize on the nostalgia trend by producing pop culture items that evoke a sense of familiarity and fond memories, such as these Disney-themed mugs.
- Gifts and Souvenirs
- The gifts and souvenirs industry can cater to Disney and Starbucks enthusiasts by offering iconic logo parodies, like these Disney mermaid mugs, as unique and appealing collectibles.
