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Toasted Graham Lattes

The New Starbucks Hot Drink Flavor is Inspired by Childhood Cereal

— September 24, 2015 — Lifestyle
While fall is most notably the season for Pumpkin Spice lattes, this all-new Starbucks hot drink for autumn cleverly pays tribute to nostalgic childhood mornings with a beverage inspired by cereal and milk. The Toasted Graham latte (abbreviated to TGL) is the latest seasonal beverage to be added to the menu.

The Toasted Graham latte is suppose to encompass all the nostalgic tastes of breakfast and the last bites of milky cereal with a grown-up twist. The drink features a graham cracker-infused cream base topped with espresso, steamed milk and a cinnamon graham cracker topping. The Toasted Graham cracker will be served in Starbucks' new fall paper cups that feature a black and white autumnal design of leaves and nature with accents of red, orange and yellow.
Trend Themes
1. Nostalgic-flavored Beverages - Disruptive innovation opportunity: Expanding the trend of childhood-inspired flavors in hot drinks to create unique and nostalgic taste experiences.
2. Cereal-inspired Drinks - Disruptive innovation opportunity: Developing new beverage flavors that capture the essence and familiar taste of popular cereals, appealing to both adults and millennials.
3. Seasonal Menu Additions - Disruptive innovation opportunity: Introducing limited-time seasonal flavors that evoke a sense of nostalgia and anticipated excitement among customers, encouraging repeat visits and boosting sales.
Industry Implications
1. Coffee Shops - Disruptive innovation opportunity: Exploring unique flavor combinations and creative twists on traditional coffee beverages to attract and retain customers in a highly competitive industry.
2. Beverage Industry - Disruptive innovation opportunity: Capitalizing on the growing consumer demand for novelty and unique taste experiences by developing and launching innovative beverage options inspired by nostalgic flavors and childhood favorites.
3. Seasonal Food and Beverage - Disruptive innovation opportunity: Collaborating with popular coffee chains and restaurants to create seasonal menu offerings that generate excitement and drive customer traffic through limited-time flavor options.
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