The Starbucks drag queen commercial, featuring Adore Delano and Bianca Del Rio from RuPaul's Drag Race, is nothing short of brilliant.
The coffee franchise gets a lot of flak for being mediocre and over-priced, but one thing that it's consistently great about is supporting marriage equality and LGBTQ rights. This ad is awesome because, first and foremost, it's entertaining. It's an ad meant to amuse, delight and enthrall viewers. With big hair and even bigger lashes, Delano and Del Rio prove that you can look fabulous and simultaneously be hilarious.
Although this is the first LGBTQ advertisement for the brand, Starbucks refrained from being too preachy, sticking to camp and humor. This is a great step forward when it comes to integrating queer people into mainstream media.
Key Themes Behind This Trend
- Campy Advertising
- There is an opportunity for companies to embrace camp and humor in their advertisements to entertain and captivate viewers.
- LGBTQ Representation
- Companies can explore opportunities to integrate LGBTQ individuals into mainstream media and promote inclusivity.
- Supporting Causes
- Brands can benefit from aligning themselves with social causes and supporting equality and human rights in their advertising campaigns.
Where This Applies
- Food and Beverage
- Food and beverage companies can leverage campy advertising to create memorable experiences and connect with their target audience.
- Entertainment
- The entertainment industry can explore opportunities to showcase LGBTQ talent and create entertaining content that appeals to a wide range of viewers.
- Advertising and Marketing
- Advertising agencies and marketing firms can advise brands on integrating social causes and LGBTQ representation into their campaigns for a more impactful message.
