Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Bean-to-Cup Traceability Tools

The Starbucks Digital Traceability Tool Ensures Supply Transparency

— September 28, 2020 — Social Good
As part of Starbucks' commitment to 100% ethically sourced coffee in partnership with Conservation International, the iconic coffee chain has launched the Starbucks Digital Traceability tool. The bean-to-cup traceability tool enables customers to "transforms each bag of coffee beans into a digital passport, taking coffee lovers on a virtual expedition to meet farmers, roasters, and baristas and to explore coffee-growing regions around the world."

The new tool underscores Starbucks' dedication to providing high-quality coffee while also positively impacting the lives and livelihoods of coffee farmers and their communities. As part of C.A.F.E. (Coffee and Farmer Equity) Practices, Starbucks coffee is now 100% traceable, meaning the customer will now know which farms the beans come from, the names of the farmers, and the price paid to each of them for the coffee.

The new Starbucks Digital Traceability tool is simple to use. Simply visit the platform on a smartphone or laptop ad select “Trace Your Coffee." Next, use a camera to scan the batch code or enter it manually to learn about the coffee's journey, from bean-to-cup.

Image Credit: Starbucks
Trend Themes
1. Ethical Sourcing - Disruptive innovation opportunity: Develop traceability tools that enable customers to track the origin and journey of ethically sourced products.
2. Transparency Technology - Disruptive innovation opportunity: Create digital tools that provide transparent information about supply chains, empowering consumers to make informed purchasing decisions.
3. Virtual Experiences - Disruptive innovation opportunity: Design immersive virtual experiences that connect consumers with farmers, producers, and artisans, enhancing the storytelling and emotional connection behind products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce traceability tools that revolutionize transparency in food and beverage supply chains, establishing trust and meeting consumer demand for ethical sourcing.
2. Technology - Disruptive innovation opportunity: Develop advanced technology solutions, such as blockchain or augmented reality, to enhance traceability and transparency across various industries.
3. Hospitality - Disruptive innovation opportunity: Implement digital tools that offer immersive virtual experiences in the hospitality industry, allowing guests to connect with local producers and understand the journey behind their experiences.
4.4
Score
Popularity
Activity
Freshness