This Boeing Base Was Transformed in Theme of the New Star Wars Film
M — September 15, 2015 — Art & Design
References: ana-sw & digitaltrends
In celebration of the newest Star Wars film The Force Awakens, a boeing airplane base in Washington transformed a plane to look like the popular drone from the movies, R2-D2. The base is totally useable and is flying the drone-themed plane to several locations including Vancouver and Tokyo.
The boeing base transformed a 787-9 plane to look like R2-D2 by adding red, black and blue hardware details that are featured on the drone alongside a largescale Star Wars logo. On the flight, passengers selected as part of a fan appreciation program will be served R2-D2-themed napkins, cups, headrest covers and more. The guests will be required to dress in Star Wars cosplay for the trip. The initiative is part of Disney's campaign to market the film for 2015 and 2016.
The boeing base transformed a 787-9 plane to look like R2-D2 by adding red, black and blue hardware details that are featured on the drone alongside a largescale Star Wars logo. On the flight, passengers selected as part of a fan appreciation program will be served R2-D2-themed napkins, cups, headrest covers and more. The guests will be required to dress in Star Wars cosplay for the trip. The initiative is part of Disney's campaign to market the film for 2015 and 2016.
Trend Themes
1. Cinematic Planes - The use of branded planes will become a new way to market movies and other entertainment content.
2. Themed Flights - Companies will begin to offer themed flights to enhance customer experience and create buzz around their brand.
3. Cosplay Travel - Travel companies will capitalize on the growing popularity of cosplay by offering tailor-made travel experiences for those interested in exploring their favorite fictional universes.
Industry Implications
1. Film and Entertainment - Film and entertainment companies now have a new way to market their movies and build hype around upcoming releases.
2. Aerospace and Aviation - The aerospace industry should embrace the use of themed planes as a way to differentiate and create new revenue streams.
3. Travel and Tourism - Travel and tourism companies should start exploring new ways to enhance customer experience through themed travel packages and offer new adventures catered to different interests.
2
Score
Popularity
Activity
Freshness