The Standard 2014 Calendar is a hilarious visualization of some of the hotels' guests most memorable letters, request and comments. The hotel chain, which reach Downtown LA and Hollywood across the country to Miami and New York, are known for its quirky and hip existence. This date keeper simply solidifies it.
Shot by photographer French multimedia artist Thomas Mailaender, the Standard 2014 Calendar stars 12 of the chain's employees, all of whom reenact a hilarious scenario. Whether that involves being "the nicest pooch-lovers in the whole world" to demanding compensation because the hot tub melted the prescription off their glasses, they take on their new roles enthusiastically.
The Standard 2014 calendar was conceived by Amsterdam-based creative communications agency KesselsKramer. Kessels states, "Our favorite image is in April on the calendar. It’s a comment of a guest who lost faith in life, after losing his wife and job. But after staying in The Standard he felt 'reborn'."
Key Themes Behind This Trend
- Guest-inspired Calendars
- Businesses can create unique calendars featuring memorable customer feedback to enhance customer engagement and show appreciation for loyal customers.
- Employee-inspired Marketing
- Employers can involve their staff in marketing campaigns to create humorous and engaging content that showcases their brand culture and promotes employee morale.
- Customer-driven Product Development
- Companies can gather customer feedback to develop products that cater to their needs and preferences, providing a more personalized and satisfactory experience.
Where This Applies
- Hospitality
- Hotels can create guest-inspired calendars to attract and retain customers, showcasing their unique amenities and customer service.
- Retail
- Retailers can involve their employees in marketing campaigns to enhance customer engagement and brand loyalty, while also promoting a positive work culture.
- Product Development
- Companies in various industries can utilize customer feedback to create new and innovative products tailored to meet consumer needs and preferences.
