Squish Candies is a candy company from Montreal that features eye-catching colorful branding and a variety of gummy candies that are equally as bright.
The packaging concept for Squish was aimed to be eye-catching to discerned consumers while remaining democratic enough to engage candy lovers of all demographics. Given that there are 100 types of candy sold by Squish, the packaging does a lot to contrast and compliment that variety of textures and colors already existing around the product.
Squish Candies are sold in sets that pair similar kinds of candy, divided into categories like intense, fruity, calm, decadent and cocktail. Squish Candies also includes lines that accommodate common dietary restrictions such as gluten-free, non GMO modified, kosher, certified organic, dairy-free and more.