Squid-Shaped Noodle Forks

Cup Noodle is Selling a New Squid Fork Alongside Its Instant Ramen

Cup Noodle maker Nissin has just made fans very happy with its new Squid Fork utensil.

Back in April, a photo of someone eating Cup Noodle ramen with a fork that looked like a squid went viral and many fans asked how they could get their hands on a similar utensil. Now, Nissin has responded by releasing a Squid Fork as part of a limited-edition set. Each set contains a total of nine products, including the exclusive Cup Noodle Squid Fork and various Cup Noodle products like Cup Noodle Cheese Curry and Cup Noodle Chilli Tomato Noodle. As for the fork itself, the utensil is crafted into the shape and color of a real quid, with red and white marbling and tentacle-like tines.

The new Cup Noodle and Squid Fork set can be ordered online from Nissin, Yodobashi, and Amazon Japan.

Image Credit: Nissin via Narinari

Viral Marketing Products
The release of products inspired by viral social media content can boost brand engagement and drive consumer demand.
Novelty Kitchen Utensils
Crafting unique and themed kitchen utensils offers an opportunity to capture niche markets and generate collectible value.
Limited-edition Sets
Curated, exclusive product sets encourage urgency and exclusivity among consumers, fostering immediate sales growth.

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Kitchenware Innovation
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Themed Culinary Experiences
Creating themed culinary products and experiences contributes to brand identity and customer attraction in the food sector.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 62%
Freshness 37%