Sproud is a disruptive pea protein milk that's challenging the dairy industry in Sweden, as people love to drink milk but they are also conflicted by its environmental impact. The product, which is offered as Sproud Original and Sproud Barista, is touted as a next-level milk alternative with a low carbon footprint that's environmentally friendly and free from allergens. As the brand describes, the Sproud Original Drink is "white as milk but a lot better, both for you and for the planet," and has the potential to appeal to those who are looking to avoid lactose, soy, nuts, gluten and GMO ingredients.
Unlike traditional dairy products that are branded with images of cows, farms and meadows, Sproud distinguishes itself as a modern milk alternative with a carton that's wrapped in graphic black and white stripes.
Image Credit: Sproud