In an effort to appeal to young consumers, Sprite has taken steps to associate itself with rappers and basketball players alike, which is something that it combines in this new Sprite commercial.
Featuring basketball legend LeBron James and 19-year-old hip hop artist Lil Yachty, the soda brand advertises the perks of its product in a way that's unpretentious, humorous and shareable. To begin, it starts out with LeBron James, who's in a kitchen with a camera crew around him. He tells his viewers that he's not going to tell them to drink Sprite, despite the fact that he's in a Sprite commercial as he says this.
The camera soon turns to Lil Yachty, who's in an ice-covered cave that has glowing soda bottles on its walls. He delves into an auto-tuned jingle that further promotes Sprite, which is later picked up by LeBron James and a team of social influencers.