The story of how Springbreak wood watches came to be is a true rags-to-riches fairy tale. After being denied by Kickstarter, two frat brothers with a dream were forced to fund their vision on their own. What started with a small, loyal group of customers has since expanded to a global fan base.
The company recognized complacency in the industry; it sought to revolutionize it by creating affordable, stylish and environmentally-conscious design. The result was a watch made from 100% recycled maple wood, a material which guarantees a low carbon footprint and a unique, contemporary design.
The makers of the Springbreak wood watch like to refer to their product as "the Prius of Watches," as it is a groundbreaking hybrid design that combines style and sustainability.
Key Themes Behind This Trend
- Eco-friendly Fashion
- Opportunity to develop sustainable fashion accessories made of recycled materials
- Hybrid Product Design
- Opportunity to create innovative and eco-conscious products by combining multiple features
- Direct-to-consumer Sales
- Opportunity for businesses to build a loyal customer base by offering affordable and stylish products online
Where This Applies
- Fashion Accessories
- Developing sustainable and eco-conscious fashion accessories using recycled materials and hybrid product design.
- E-commerce
- Direct-to-consumer sales of affordable and stylish eco-friendly products through online platforms.
- Sustainable Products
- Developing innovative and eco-conscious consumer products that aim to reduce carbon footprint using recycled materials and hybrid product design.
