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Manly Citrus Hues

Tropical Fruit Colors Make a Splash in Spring Menswear

— July 1, 2009 — Fashion
Nobody could miss the citrus-y color schemes on the menswear Spring 2010 runways.

This color palette was visible on several of the major runways including Burberry Prorsum, D&G, Calvin Klein, Costume National, D’Squared, Emporio Armani, Hermes, Issey Miyake, John Galiano, Jean Paul Gaultier, Lanvin and Louis Vuitton.

In some instances, the citrus color was worn in a full blown loud way, while other designers offered a subtle punch of the color to break up neutrals.

While there appeared to be an emphasis on orange, green, yellow, and grapefruit pink also made appearances.
Trend Themes
1. Citrus-inspired Menswear - Opportunity to disrupt the menswear industry by incorporating citrus color schemes in Spring collections.
2. Bright Color Palettes - Disruptive innovation opportunity to introduce vibrant and bold colors into traditionally neutral-dominated fashion.
3. Color-blocking Trend - Opportunity to disrupt the fashion industry by using color-blocking techniques with citrus hues in menswear designs.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry, particularly in menswear, by incorporating citrus colors and bright palettes.
2. Textile and Dyeing - Opportunity for disruptive innovation in the textile and dyeing industry by developing new techniques and materials to achieve vibrant citrus colors.
3. Retail - Disruptive innovation possibilities for retailers to tap into the demand for menswear with citrus-inspired color schemes and bright palettes.
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